The layout of stores can affect profitability in a major way and the Format of stores is often intimately associated with differences in layout.

Store Layout, Flow and product category Adjacency depend on many factors from the shape and angles of the store to the powerful effect of recognising Shopper Behaviour and Customer Interaction with the displays.

Seasonal merchandise often triggers a relay of sections or the whole store.  Each season is a project and timing, space allocation and display work together with range to establish the seasonal appeal and productivity of stores

In Boots, by putting the Photo counter space next to Pharmacy we saved staff and increased selling resource leading to significant gains in profitable sales.

Using a new kind of macro space analysis we were able to exploit observed differences in store performance to create formats of Boots stores.

By challenging received wisdom in Woolworths, we repositioned the entertainment area to the rear of the store allowing Toys and Clothing to move forward and increase sales without losing any entertainment business! This led to a 220 store rollout.  

Where to put catalogue points in store?  Using principles of shopper psychology we found the best position in Woolworths was in a quiet corner not in the busy front of store space.

With experience of about 12 Format developments and over 20 years managing seasonal flows like for like,  I can create create templates for store format trials and new designs, examine process and practice to raise the efficiency of store relay activity and guide programmes of refits and refurbishments to increase profit productivity.