This is a numbers game.  Needs data and analysis

Examining productivity of display modules, fixtures and space elasticity and a healthy disregard for anything but core profitability can facilitate changes to space allocation that add millions to your profits.

In Superdrug we added up the additional value of the annual £1m we spent on space management - it made about £10-15m additional sales like-for-like and facilitated a whole lot more commercial  growth to happen.

In Woolworths we fixed the seasonal space and reorganised the rest so that we saved almost £2m in store costs,  £15m in excess, unmerchandisable stock and created a 4% growth in Home ranges productivity